Care Today Fund was set up by the India Today group in 1999, honoring the desires of the readers who wanted to help people affected by tragedies and lighten the burden of those affected. It became a platform for the readers of India Today publications and viewers of its television channels to contribute with the knowledge that their contributions were being used judiciously and would have a positive impact on the lives of the victims. Care Today is governed by a Board of Trustees that includes Mr. Aroon Purie the Chairman of India Today Group.
Since its inception, with the help of contributions received from its donors, Care Today was able to respond and reach out to thousands of disaster affected families. In the past 20 years, several projects were launched to respond to major tragedies and during these efforts Care Today was always concerned about reaching out to the most vulnerable sections of the population. So far, starting with Lest We Forget Fund (1999) 14 projects have been successfully completed. The Lest We Forget Fund (1999) worked towards providing a secure future for 38 soldiers from the Indian Army who had sustained permanent disabilities in battle. The other projects include, The Hope for Orissa Fund (1999), Fight the Drought Fund (2000), Rebuilding Gujarat Fund (2001), Make A Difference Tsunami (2004), Comfort Kashmir (2005), Juvenile Justice Fund (2007), Bihar Flood Relief Fund (2008), Leh Flash Floods Relief Fund (2010), Ganga Floods Rehabilitation Project (2013), Help for Gudiya Fund (2013), Clean Toilet Fund (2014), Jammu and Kashmir Flood Relief Fund (2014); and the Odisha Cyclone Rehabilitation Project (2015). Through these projects, Care Today Fund was able to provide immediate relief to over 20000 families addressing their immediate and specific needs related to food, water, clothes, health, fodder; setup temporary shelters for over 1000 families; established child-friendly spaces for the safety and care of hundreds of children; constructed about 700 houses for the poor, 23 cyclone shelters, a hostel to support and promote education among youths, 2 school libraries, refurbished 06 government primary and middle schools 4 Anganwadis, a community centre, watersheds, 7 warehouses and a fish drying yard; constructed over 2100 household toilets, supported 11 drought proofing projects; provided 23 boats and fishing gears, 200 fishing nets, 350 fish vending baskets, 05 fish storage sheds, de-silted over 500 acres of damaged land and many other socially useful initiatives. Care Today also received CSR funds from TV Today Network Limited and using these funds, so far Care Today Fund has completed construction of 1523 household toilets and construction of another of another 521 are in progress.
Partnership with field level NGOs had been the primary strategy of Care Today Fund in delivering its services to some of the most vulnerable and disadvantaged sections of the community. Care Today Fund thanks all its partners for their able support